From logos to event collateral, I created the look and feel for the lawn and garden season at Fleet Farm. I created both in-store signage and social media pieces. As a lead designer for this event, I put together a style guide to help execute this event through multiple channels of our organization, including our website and our weekly circular. To assist with store execution of proper signage installation, I formatted a detailed memo with all the installation instructions.
Proprietary property of Fleet Farm. Designed while working for Fleet Farm. Brand Manager: Susan Nelson-McNerney, Sign Supervisor: Julie Rickey, Creative Supervisor: Leah Sanders, Copywriter: Tracy LeCaptain, Designer: Kimberly Henrickson