As the lead designer, I created the event branding, billboards, in-store signage, and social media graphics. I then created a style guide and signage installation memo to help carry out the event across all channels of the organization.
Proprietary property of Fleet Farm. Designed while working for Fleet Farm. Brand Manager: Susan Nelson-McNerney, Creative Supervisor: Leah Sanders, Copywriter: Tracy LeCaptain, Designer: Kimberly Henrickson