From initial concepting to the finished designs, I was the team lead on the redesign of over 50 Fleet Farm semi-trailers. I art directed the photos and editing, created the trailer layout templates, worked with outside vendors on approvals, and also directly with the printer to see this project come to fruition.
Proprietary property of Fleet Farm. Designed while working for Fleet Farm. Brand Manager: Susan Nelson-McNerney, Creative Supervisor: Leah Sanders, Designer: Kimberly Henrickson