Designed the event branding for this new event at Fleet Farm honoring our hardworking farmers. I was then tasked with applying this to both in-store signage, billboards, and social media. I created a style guide and signage installation memo to help facilitate the execution of the event on all channels of the company.
Proprietary property of Fleet Farm. Designed while working for Fleet Farm. Brand Manager: Susan Nelson-McNerney, Sign Supervisor: Julie Rickey, Creative Supervisor: Leah Sanders, Copywriter: Tracy LeCaptain, Designer: Kimberly Henrickson