As lead designer, I created the look and feel for the Holiday season at Fleet Farm. This included the events Holiday Trim, Gifts are Big Here and Last Minute Gifts. I applied each event branding to product signage, in-store environmental graphics, billboards, social media, website takeover ads, and more. To help facilitate the execution of these events across all channels of the organization, I created a brand style guide and signage installation memo.
Proprietary property of Fleet Farm. Designed while working for Fleet Farm. Brand Manager: Susan Nelson-McNerney, Sign Supervisor: Julie Rickey, Creative Supervisor: Leah Sanders, Copywriter: Tracy LeCaptain, Designer: Kimberly Henrickson