As team lead I had a hand in the conceptualization and execution of the signage for the Fleet Farm Gate at Lambeau Field. I was part of the brainstorming for the photo direction and copy. Gave direction at the photoshoot and for the photo editing. I played a key role in creating the signage and readying the files for print.
Proprietary property of Fleet Farm. Designed while working for Fleet Farm. Brand Manager: Susan Nelson-McNerney, Sign Supervisor: Julie Rickey, Creative Supervisor: Leah Sanders, Copywriter: Tracy LeCaptain, Designer: Kimberly Henrickson